How to use a Media Wall at your next conference
Milos Krstic
Media walls are a great way to maximise exposure and create lasting impressions that can generate buzz and excitement long after the event itself has finished. Media walls create a focal point for the event and allow you to fine tune your message for your target audience by using a combination of originality, flair and artistic design.
As the media wall offers great potential to raise your event to the next level in terms of visibility, presence and engagement it is important to put some thought into exactly what you want yours to achieve.
To get the most from your media wall at your next event, you should consider the following points -:
Know exactly what you’re getting – choose an experienced event wall supplier or event planner who can deliver what you need.
Understand the logistical requirements involved in setting up and installing the wall. Also take into consideration whether the wall is to be used on a one off basis or will be required to be transported between locations. Portability could be crucial if you plan on using the wall on more than one occasion.
Think through your design and tailor it to the event. Things to consider here include the use of matte finishes to reduce sun glare and minimise the dreaded photographer’s flash, the length of the wall should be in accordance with expected photo opportunities (group versus solo shots), and using high resolution logos to optimise brand awareness.
Ease of assembly – sometimes there’s a balance that must be struck between the appearance of the wall and how practical the installation of it is. The quicker the wall can be installed the better.
Hash tags are king and what better way is there to make a hash tag go viral than to place it strategically on your media wall? Short catchy hash tags work best.
Allow sufficient time for your photographers to familiarise themselves with your site’s lighting and the best angles. This will give you the best opportunity for quality photos to be taken.
Media walls can be printed in high definition full colour to give your brand significant impact. When you want your next event to be memorable and to build your image a well designed media wall that clearly conveys your message, there is no better way to get your message across than a media wall.